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Brand identity
A co-founder of Bruuns Bazaar, Susanne Rützou has been a major force in Scandinavian design for many years. In May 2000, she launched her own brand, Rützou, and presented her first collection in August that same year.
We created the Rützou logo by connecting the dots over the ‘u’. Some people interpret the logo as a barbell or navel piercing, while others think it looks like buttonholes.