Naming and brand identity
Each year, Mols-Linien ferries 1 million cars and 2.5 million people through Danish waters. And when the company wanted to establish a new customer loyalty program, they asked us to come up with a name and a visual identity.
The program is simple. Travelling on a Mols-Linien ferry earns you points that you can use on a later trip to buy goods or services. We used the name LinieBonus (LineBonus) and a graphic interpretation of the ferries’ routes to form the key communication elements – because, when combined, the name and routes describe what you get and where you get it.