Naming and brand identity
Each year, Mols-Linien ferries 1 million cars and 2.5 million people through Danish waters. And when the company wanted to establish a new customer loyalty program, they asked us to come up with a name and a visual identity.
The program is simple. Travelling on a Mols-Linien ferry earns you points that you can use on a later trip to buy goods or services. We used the name LinieBonus (LineBonus) and a graphic interpretation of the ferries’ routes to form the key communication elements – because, when combined, the name and routes describe what you get and where you get it.
(Bodas de Sangre) is a 1932 play by the Spanish dramatist Federico García Lorca. Danish composer Hans-Erik Philip composed a compelling interpretation of the tragedy – a symphony of more than 1½ hours – and we created the design to support his vision.
Squash is one of Denmark’s oldest soda brands. In fact, Tuborg first launched the tasty beverage in 1941. And in 2009, they asked us to give it a refreshing new design.
Eduard Galle and Hans Jessen first tried marketing lozenges in 1875 when they introduced their “Icelandic moss lozenge”. Accompanied by a grand advertising campaign, the product was launched as a miracle cure for scratchy throats and colds. Despite the product’s tasty main ingredient – an extract of Icelandic moss – the campaign failed, and Galle & Jessen were forced to halt production.
In 1933, the partners decided to give it another go and launched Ga-Jol. The product was a success and would go on to become the popular Blå Ga-Jol we know today. The brand name ‘Ga-Jol’ comes from the men’s surnames: Galle (Ga) and Jessen (J). The ‘ol’ was added to give the name a medicinal sound.
The popular lozenges recently got a new package, so we redesigned and updated the Ga-Jol graphics to fit the new format. We also included a shiny silver lozenge symbol on the lid.
We gave Q8’s car wash card a clean new look.