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Logotype
When a company is given permission to the use of the Danish Royal Arms and the statement 'By Appointment to the Royal Danish Court' in conjunction with its logo, the company must follow a set of rules that govern the vertical order of the elements:

1. Royal Arms
2. Title
3. Company logo

So when Peter Justesen was allowed to use these royal elements, we redesigned the company’s visual identity by creating a uniform expression of the Royal Arms and the logotype.



 
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