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Picture style
TDC often uses photographs to create an emotional impact in its communications. So we worked with photographer Joachim Ladefoged to document genuine people in real situations. The images are always warm and personal – and never unrealistic.






Picture style
Pictures are the ultimate form of communication. They’re ‘worth a thousand words’ because they work on an emotional level. So when creating Vestas’ picture style, we tried to adhere to some basic guidelines: stick to the facts, don’t overpromise and always portray reality.









Picturestyle done in coorperation with Joachim Ladefoged
 
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