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Icon design
Many of TDC’s offerings, such as routing a mobile call from Denmark to China via satellite, can’t be seen. So we created a range of icons to visually represent these services and functions. Here are a few of TDC’s new icons.

Identity programme
Denmark’s first telephone company, TDC, started out in 1881 with just 22 customers. Today, the company has more than 15.5 million customers and offers everything from traditional landlines to mobile telecommunications and internet solutions.
Mega worked with TDC to upgrade their identity with a fresh look.

Type design
The TDC project was an identity upgrade, not a full rebrand, so we retained the company’s existing logo. We did, however, create an entirely new font for TDC – and we used a strong typographic approach to help move them forward.

Picture style
TDC often uses photographs to create an emotional impact in its communications. So we worked with photographer Joachim Ladefoged to document genuine people in real situations. The images are always warm and personal – and never unrealistic.

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